Mystery shopping has taken the global market by storm, especially in the recent times. And why not, it is the most effective tool to measure the quality of the services offered by a particular company. When a business does not possess any methodology to appraise its operations then mystery shopping is used to monitor the actual activity and its outcomes in the market. The benefits of using such a tool is simple, it’s clear and effective. Mystery shopping is done by introducing a shopper who works like a spy and analyzes the quality of the commodities and services offered at a particular place. This is done by external sources because it cannot be replicated from the inside.
Many companies in the commodity and service line can use the mystery shopping services, however, some of these companies can really get huge benefit from such services and these are as follows;
1. Retail & convenience stores
Retail and convenience stores can get a lot out from these mystery shopping services. In fact the idea of mystery shopping first came from the retail store, where a mystery shopper came and evaluated the services offered by the retail store staff and the commodities that were there for the consumers.
2. Cafes, fast food chains & restaurants
A mystery shopper can also be used to evaluate the quality of the food items offered at these places. The mystery shopper can evaluate the conduct of the staff and their skills in providing quick services to the customers as well. Moreover, the mystery shoppers can also evaluate the quality of the environment that is provided to the customers.
3. Car dealers & car wash
This is something very common in North America that mystery shopping services are used to assess the service quality at the car dealer places. A mystery shopper can assess how long it takes before a customer gets served while also evaluating what type of requested or complementary services are provided.
4. Boutiques, hair salons and beauticians
Hair dressers, boutiques and beauticians can also use the mystery shopping services. Because their focus is to provide service therefore, mystery shopping can really be beneficial in measuring the quality of the services offered at these places.
Again, gym is a service base industry, which can hugely take benefit from mystery shopping. Mystery shopper can measure whether the services standards are met and whether the gym equipment is of good quality or not. The customers should be at their ease because they come here to ease their stress. A mystery shopper assesses whether this level of comfort is available for the customers or not.
After retail store and restaurants, banks are the institutes that can extract a lot from mystery shopping activity. Again a service base industry, banks can utilize mystery shopping to gauge its provided service as per the customers’ satisfaction. The swiftness of the provided service and the conduct of the staff while guiding the customers, are the two key criteria to assess the service quality here.